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    Principles of Marketing Study Set 8
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    _____ Refers to the Services and Accessories That Improve the Core
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_____ Refers to the Services and Accessories That Improve the Core

Question 39

Question 39

Multiple Choice

_____ refers to the services and accessories that improve the core product's ability to deliver benefits.


A) Core product
B) Augmented product
C) Product mix
D) Service
E) Feature

Correct Answer:

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