A Benefit of Utilizing a Targeted Marketing Strategy Is That

Multiple Choice

A benefit of utilizing a targeted marketing strategy is that a company may be able to:

A) develop distribution efficiency through mass production.
B) better understand the competition's customer.
C) expand head-on competition with other firms.
D) retain "at risk" customers in danger of defecting to a competitor.
E) keep promotional costs low by sending the same message to all parties.