Which of the Following Steps in One-To-One Marketing Involves Determining

Multiple Choice

Which of the following steps in one-to-one marketing involves determining who your best customers are in terms of what they spend and will spend in the future?

A) Differentiate among your customers
B) Better understand the competition's customer
C) Identify your customers
D) Create a marketing message that can be mass produced
E) Establish short-term measures to evaluate your efforts