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    Principles of Marketing Study Set 8
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    Exam 5: Market Segmenting, targeting, and Positioning
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    _____ Characteristics Divides People and Organizations into Groups According to How
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_____ Characteristics Divides People and Organizations into Groups According to How

Question 87

Question 87

Multiple Choice

_____ characteristics divides people and organizations into groups according to how they act toward products.


A) Demographic
B) Behavioral
C) Geographic
D) Psychographic
E) Geodemographic

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