Multiple Choice
A company that produces laundry detergent offers one product with stain removing action while another is made for energy efficient washing machines.Which of the following segmentation strategies has the company used?
A) Demographic segmentation
B) Loyalty segmentation
C) Benefits segmentation
D) Psychographic segmentation
E) Geodemographic segmentation
Correct Answer:
Verified
Correct Answer:
Verified
Q21: Which of the following types of segmentation
Q22: _ involves choosing select groups of people
Q23: _ involves targeting an extremely select group
Q24: Segmenting buyers by personal characteristics is known
Q25: A firm utilizing multisegment marketing is less
Q27: A concentrated marketing strategy can decrease a
Q28: _ is the process of gathering multiple
Q29: Psychographic segmentation is commonly utilized because relevant
Q30: Selling the same product to everyone is
Q31: Explain how a company that produces shampoo