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    Principles of Marketing Study Set 8
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    Exam 4: Business Buying Behavior
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    When Asking for an Expert Opinion Prior to Buying a Car,John
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When Asking for an Expert Opinion Prior to Buying a Car,John

Question 37

Question 37

Multiple Choice

When asking for an expert opinion prior to buying a car,John is utilizing the knowledge of a(n) _____.


A) influencer
B) gatekeeper
C) professional buyer
D) user
E) seller

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