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  3. Study Set
    Principles of Marketing Study Set 8
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    Exam 3: Consumer Behavior: How People Make Buying Decisions
  5. Question
    _____ Are Groups a Consumer Identifies with and Wants to Join
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_____ Are Groups a Consumer Identifies with and Wants to Join

Question 101

Question 101

Multiple Choice

_____ are groups a consumer identifies with and wants to join.


A) Cliques
B) Opinion leaders
C) Social classes
D) Reference groups
E) Interest groups

Correct Answer:

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