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  3. Study Set
    Principles of Marketing Study Set 8
  4. Exam
    Exam 3: Consumer Behavior: How People Make Buying Decisions
  5. Question
    Consumers Respect _____ and Often Ask for Their Input Before
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Consumers Respect _____ and Often Ask for Their Input Before

Question 16

Question 16

Multiple Choice

Consumers respect _____ and often ask for their input before they buy goods and services.


A) interest groups
B) opinion leaders
C) cultural leaders
D) subcultures
E) cliques

Correct Answer:

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