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    Principles of Marketing Study Set 8
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    Exam 3: Consumer Behavior: How People Make Buying Decisions
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    Advertising That Is Not Apparent to Consumers but Is Thought
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Advertising That Is Not Apparent to Consumers but Is Thought

Question 71

Question 71

Short Answer

Advertising that is not apparent to consumers but is thought to be perceived _____ by them is subliminal advertising.

Correct Answer:

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