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    Principles of Marketing Study Set 8
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    Exam 2: Strategic Planning
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    The Group of Customers Toward Which an Organization Directs Its
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The Group of Customers Toward Which an Organization Directs Its

Question 75

Question 75

Multiple Choice

The group of customers toward which an organization directs its marketing efforts is known as the _____.


A) constituency
B) target market
C) direct market
D) value group
E) key market

Correct Answer:

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