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    Principles of Marketing Study Set 8
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    Exam 16: The Marketing Plan
  5. Question
    Sophisticated Statistical Models Used in Forecasting That Are Based on How
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Sophisticated Statistical Models Used in Forecasting That Are Based on How

Question 12

Question 12

True/False

Sophisticated statistical models used in forecasting that are based on how customers have responded in the past to marketing strategies are known as correlational analysis.

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