Tim's Book Company Sets an Expected Profit of 15% in the First

Multiple Choice

Tim's book company sets an expected profit of 15% in the first two years on all newly published books in relation to the money invested in the author and publication.This is an example of what type of pricing objective?

A) Maximizing profits
B) Maintaining the status quo
C) Targeted return on investment
D) Maximizing market share
E) Maximizing sales