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    Principles of Marketing Study Set 8
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    Exam 15: Price, the Only Revenue Generator
  5. Question
    Price Bundling Occurs When Different Offerings Are Sold Together at a Price
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Price Bundling Occurs When Different Offerings Are Sold Together at a Price

Question 22

Question 22

True/False

Price bundling occurs when different offerings are sold together at a price that's typically lower than the total price a customer would pay buy buying each offering separately.

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