Multiple Choice
A heavy user is defined as someone who:
A) is willing to try new products and offer feedback.
B) actually uses or consumes an offering regularly.
C) is willing to tell others about a product,in addition to the fact that others listen to him.
D) sticks to one brand when it works.
E) has a greater intrinsic interest in the product category than the average user.
Correct Answer:

Verified
Correct Answer:
Verified
Q81: Influencers are known as the early majority.
Q82: _ refers to the degree to which
Q83: A social network is another name for
Q84: The _ measures the tradeoff between customer
Q85: Providing tools to customers that enable them
Q87: _ refers to the spread of a
Q88: Customers are more likely to tell their
Q89: Marketers utilize _ when they create a
Q90: _ is the feeling that results when
Q91: The better the products get over time,the