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Some firms strategically _____ so that when they _____,customers will be enthusiastic about the product and spread positive word of mouth about it.
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Q44: It is important for frontline employees to
Q45: Cause-related marketing can foster _ among a
Q46: Cross-promotions are utilized to:<br>A)support nonprofit groups.<br>B)increase brand
Q47: _ refers to a customer's willingness to
Q48: The blocker effect results in:<br>A)buyers being more
Q50: Caveat emptor means to "seize the day."
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Q53: _ loyalty refers to the degree to
Q54: The goal of satisfying customers is carried