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_____ Refers to Demand for a Specific Brand While ____

Question 158

Multiple Choice

_____ refers to demand for a specific brand while ____ refers to demand for a product category.


A) Competitive parity; AIDA model
B) Open-ended messaging; selective demand
C) Primary demand; selective demand
D) AIDA model; open-ended messaging
E) Selective demand; primary demand

Correct Answer:

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