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    Principles of Marketing Study Set 8
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    Exam 11: Integrated Marketing Communications and Traditional Media Marketing
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    The Process of Creating a Positive Image for a Company,an
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The Process of Creating a Positive Image for a Company,an

Question 18

Question 18

Multiple Choice

The process of creating a positive image for a company,an offering,or a person via publicity is known as _____.


A) public relations
B) sales promotions
C) publicity
D) damage control
E) sponsorship

Correct Answer:

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