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  3. Study Set
    Principles of Marketing Study Set 8
  4. Exam
    Exam 10: Gathering and Using Information: Marketing Research and Market Intelligence
  5. Question
    The Primary Purpose of Market Research Is to Collect,analyze,and Report
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The Primary Purpose of Market Research Is to Collect,analyze,and Report

Question 74

Question 74

True/False

The primary purpose of market research is to collect,analyze,and report marketing information that can be used to answer questions or solve problems so as to improve a company's bottom line.

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