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    Principles of Marketing Study Set 8
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    Exam 10: Gathering and Using Information: Marketing Research and Market Intelligence
  5. Question
    Stealing Product Strategy Information from a Competitor Is Known As
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Stealing Product Strategy Information from a Competitor Is Known As

Question 20

Question 20

Multiple Choice

Stealing product strategy information from a competitor is known as:


A) industrial espionage.
B) competitive intelligence.
C) product investigation.
D) consumer protection.
E) strategic marketing.

Correct Answer:

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