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    Principles of Marketing Study Set 8
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    Exam 10: Gathering and Using Information: Marketing Research and Market Intelligence
  5. Question
    _____ Seeks to Measure or Describe Phenomenon So as to Answer
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_____ Seeks to Measure or Describe Phenomenon So as to Answer

Question 54

Question 54

Multiple Choice

_____ seeks to measure or describe phenomenon so as to answer the questions who,what,where,when and how.


A) Descriptive research
B) Causal research
C) Projective research
D) Experimental research
E) Exploratory research

Correct Answer:

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