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    Principles of Marketing Study Set 8
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    Exam 10: Gathering and Using Information: Marketing Research and Market Intelligence
  5. Question
    A Study That Actually Tests What It Was Designed to Test
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A Study That Actually Tests What It Was Designed to Test

Question 13

Question 13

Multiple Choice

A study that actually tests what it was designed to test and not something else is a(n) _____ study.


A) research
B) valid
C) reliable
D) close-ended
E) open-ended

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