Multiple Choice
Which of the following describes the personal value equation of a customer?
A) Value = Benefits offered + [Price − Hassle]
B) Value = [Price + Hassle] + Benefits received
C) Value = Price − [Benefits offered + Hassle]
D) Value = Benefits received − [Price + Hassle]
E) Value = [Price − Hassle] + Benefits received
Correct Answer:
Verified
Correct Answer:
Verified
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