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    Principles of Marketing Study Set 8
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    Exam 1: What Is Marketing
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    _____ Refers to a Philosophy That Focuses on Competing Through
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_____ Refers to a Philosophy That Focuses on Competing Through

Question 65

Question 65

Multiple Choice

_____ refers to a philosophy that focuses on competing through product innovation.


A) Market orientation
B) Product development
C) Product orientation
D) Product differentiation
E) Selling orientation

Correct Answer:

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