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    Exam 14: Competing Effectively Through Global Marketing, Distribution, and Supply-Chain Management
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    The Purpose of Segmentation Is to Give the Company a Concrete
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The Purpose of Segmentation Is to Give the Company a Concrete

Question 19

Question 19

True/False

The purpose of segmentation is to give the company a concrete vision of its customers, so that it can better understand how to market to that customer.

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