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    Exam 14: Competing Effectively Through Global Marketing, Distribution, and Supply-Chain Management
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    Counterfeit Markets Hurt Companies That Have Invested in Building Intellectual
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Counterfeit Markets Hurt Companies That Have Invested in Building Intellectual

Question 12

Question 12

True/False

Counterfeit markets hurt companies that have invested in building intellectual assets such as unique product designs, technological developments, costly media content, and carefully crafted brands.

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