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    International Business Opportunities and Challenges Study Set 1
  4. Exam
    Exam 14: Competing Effectively Through Global Marketing, Distribution, and Supply-Chain Management
  5. Question
    Taking the Company's Current Products and Selling Them in Other
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Taking the Company's Current Products and Selling Them in Other

Question 14

Question 14

Multiple Choice

Taking the company's current products and selling them in other countries without changing the product is referred to as:


A) product adaptation.
B) product invention.
C) product rebranding.
D) straight product extension.
E) product mix.

Correct Answer:

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