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    International Business Opportunities and Challenges Study Set 1
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    Exam 14: Competing Effectively Through Global Marketing, Distribution, and Supply-Chain Management
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    In the _____ Strategy, Companies Go Back to the Drawing
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In the _____ Strategy, Companies Go Back to the Drawing

Question 71

Question 71

Short Answer

In the _____ strategy, companies go back to the drawing board and rethink how best to design a product for a specific country or region.

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