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    International Business Opportunities and Challenges Study Set 1
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    Exam 14: Competing Effectively Through Global Marketing, Distribution, and Supply-Chain Management
  5. Question
    _____ Effect Refers to a Situation in Which Consumers' Perception
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_____ Effect Refers to a Situation in Which Consumers' Perception

Question 34

Question 34

Short Answer

_____ effect refers to a situation in which consumers' perception of the country influence whether they perceive the product favorably or unfavorably and thus whether they'll purchase the product.

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