When Using the Single Word as the Unit of Analysis

Multiple Choice

When using the single word as the unit of analysis in content analysis, it is often helpful to make use of a "context unit," which refers to:

A) the words surrounding the single word that help modify it and explain its meaning.
B) combining the single word with the theme as the unit of analysis.
C) a description by the researcher of the rules for placing a particular word into a particular category of the coding scheme.
D) the overall theme of a document that is used to interpret specific words.