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    Exploring Marketing Research
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    Exam 6: Secondary Data Research in a Digital Age
  5. Question
    Which Activity Involves Mining Data to Look for Patterns Identifying
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Which Activity Involves Mining Data to Look for Patterns Identifying

Question 11

Question 11

Multiple Choice

Which activity involves mining data to look for patterns identifying who is likely to be a valuable customer?


A) customer discovery
B) data dissection
C) data profiling
D) customer cloning

Correct Answer:

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