The Executive Summary in an Annual Marketing Plan

Multiple Choice

The executive summary in an annual marketing plan:

A) describes actions to be taken if specific threats or opportunities materialise during the planning period
B) specifies the goals to be accomplished in terms of sales volume,market share and profit
C) examines the past performance of the product and the elements of its marketing program such as distribution and promotion
D) presents a short overview of the issues,objectives,strategy and actions incorporated in the plan and their expected outcomes for quick management review