Key Issues in an Annual Marketing Plan

Multiple Choice

Key issues in an annual marketing plan:

A) Identify the main opportunities and threats to the product that the plan must deal with in the coming year.
B) Summarise the overall strategic approach that will be used to meet the plan's objectives.
C) Describe actions to be taken if specific threats or opportunities materialise during the planning period.
D) Specify the goals to be accomplished in terms of sales volume,market share and profit.