Multiple Choice
Marketing objectives are objectives that:
A) specify the changes in customer behaviour and levels of performance of various marketing program elements necessary to reach the product's financial objectives
B) specify the changes in competing firm behaviour and levels of advertising of various marketing program elements necessary to reach the product's financial objectives
C) specify the changes in employee behaviour and levels of performance of various marketing program elements necessary to reach the product's financial objectives
D) All of the given answers are correct.
Correct Answer:

Verified
Correct Answer:
Verified
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