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    Exam 14: Marketing Communications
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    Advertising That Is Used to Promote a Particular Brand Is
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Advertising That Is Used to Promote a Particular Brand Is

Question 22

Question 22

Multiple Choice

Advertising that is used to promote a particular brand is called ____ advertising.


A) Media
B) selective-demand
C) Institutional
D) primary-demand
E) Mass

Correct Answer:

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