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    Exam 14: Marketing Communications
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    An Advertisement in Which the Benefits of Using Advil Instead
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An Advertisement in Which the Benefits of Using Advil Instead

Question 9

Question 9

Multiple Choice

An advertisement in which the benefits of using Advil instead of Tylenol are discussed is ____ advertising.


A) Advocacy
B) primary-demand
C) Comparative
D) Reminder
E) institutional

Correct Answer:

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