Purina Has a New Product Idea to Create a Cat

Multiple Choice

Purina has a new product idea to create a cat food that will give cats more energy and allow them to live longer, more pleasurable lives. Management appoints a team to convert this cat food idea into an actual product. This process is called

A) design planning.
B) process engineering.
C) operational planning.
D) product lining.
E) product refining.