Which of the Following Is a Primary Difference Between Cause-Related

Multiple Choice

Which of the following is a primary difference between cause-related marketing and strategic philanthropy?

A) Cause-related marketing is short term only while strategic philanthropy is an ongoing approach that lasts for years or even decades.
B) Strategic philanthropy fulfills a firm's primary social responsibilities while cause-related marketing does not.
C) Cause-related marketing is unlikely to have a positive effect on society while strategic philanthropy always benefits society.
D) Strategic philanthropy can take on both a financial and nonfinancial format while cause-related marketing only involves financial contributions.
E) Customers are likely to feel good about themselves when supporting a cause-related marketing campaign but are unlikely to notice strategic philanthropy.