Question 1

Anthropological and ethnographic research are both relevant to international marketers.

Accepted Answer

A) True 
 B)False  True

Question 2

Intra-logistics is the effective movement of goods across a continent.

Accepted Answer

A) True 
 B)False  False

Question 3

Which of the following is not one of the 'Four P's' of Marketing?

Accepted Answer

A) price 
B) place 
C) promotion 
D) production D

Question 4

Advertisers promoting products in multiple countries don't need to take account of advertising standards in each country, because these standards are the same everywhere.

Accepted Answer

A) True 
 B)False

Question 5

Customers are often interested in the "total cost of ownership", which includes the purchasing price plus:

Accepted Answer

A) sales taxes 
B) interest on loans taken out to purchase the items 
C) transaction costs 
D) cost of supplies needed to operate the item

Question 6

The management of the purchasing of products and components is also known as:

Accepted Answer

A) outbound logistics 
B) inbound logistics 
C) distribution management 
D) inventory management

Question 7

The change in volume demanded by customers as a result of changes in price is known as:

Accepted Answer

A) price shift 
B) demand shift 
C) price elasticity 
D) price curve

Question 8

A neutral intermediary in the supply chain that provides logistics and other support services is known as:

Accepted Answer

A) Postal services provider 
B) Shipping company 
C) Third party logistics provider 
D) Second party logistics provider

Question 9

Which of the following is not an element of the triple-A of supply chain management?

Accepted Answer

A) Agility 
B) Arbitrage 
C) Adaptability 
D) Alignment

Question 10

The term supply chain refers to the ways a firm coordinates activities along its entire value chain from component suppliers to retailers.

Accepted Answer

A) True 
 B)False

Question 11

A relationship orientation in marketing indicates a focus on maintaining and enhancing relationships with customers.

Accepted Answer

A) True 
 B)False

Question 12

Single-tier branding enables companies to reach a large variety of different market segments.

Accepted Answer

A) True 
 B)False

Exam 17: Customers and Suppliers of the Mne

Anthropological and ethnographic research are both relevant to international marketers.

Intra-logistics is the effective movement of goods across a continent.

Which of the following is not one of the 'Four P's' of Marketing?

Advertisers promoting products in multiple countries don't need to take account of advertising standards in each country, because these standards are the same everywhere.

Customers are often interested in the "total cost of ownership", which includes the purchasing price plus:

The management of the purchasing of products and components is also known as:

The change in volume demanded by customers as a result of changes in price is known as:

A neutral intermediary in the supply chain that provides logistics and other support services is known as:

Which of the following is not an element of the triple-A of supply chain management?

The term supply chain refers to the ways a firm coordinates activities along its entire value chain from component suppliers to retailers.

A relationship orientation in marketing indicates a focus on maintaining and enhancing relationships with customers.

Single-tier branding enables companies to reach a large variety of different market segments.