Consider the Product "Miller Lite Beer

Multiple Choice

Consider the product "Miller Lite Beer." When you think of Miller Lite, key features emphasized in Miller's advertising may come to mind, namely "tastes great" and "less filling." If you thought a bit longer, other concepts, like alcohol and calories, might also come to mind.Together, all of these pieces make up what is known as:

A) an associative network
B) a vicarious memory
C) mere exposure effect
D) an episodic memory
E) excitation transfer theory