Placing the Picture of "Tony the Tiger" from the Frosted

Multiple Choice

Placing the picture of "Tony the Tiger" from the Frosted Flakes cereal commercial on Frosted Flakes cereal boxes helps consumers to recall the commercial while shopping at the grocery store. This is an example of:

A) the managerial principle of long-term memory
B) the encoding-specificity principle of long-term memory
C) the contrast principle of long-term memory
D) the limited-capacity principle of long-term memory
E) the accessibility principle of long-term memory