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    Business
  3. Study Set
    Consumer Behavior Science
  4. Exam
    Exam 6: Consumer Perception and Attention
  5. Question
    Because People Can Usually Attend to Only Seven (Plus or Minus
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Because People Can Usually Attend to Only Seven (Plus or Minus

Question 53

Question 53

True/False

Because people can usually attend to only seven (plus or minus two) pieces of information at a time, it is easy to overwhelm consumers with too much information.

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