Every Time Kirk Shops for Wine, He Chooses Which Brand

Multiple Choice

Every time Kirk shops for wine, he chooses which brand to purchase based on the how expensive the bottles are. He tries to choose one that isn't too cheap.Kirk is using what type of heuristic?

A) Simulation heuristic
B) Price-quality heuristic
C) Rationalization heuristic
D) Price-segmentation heuristic
E) Representativeness heuristic