Which of the Following Statements About Brand Laziness Is False

Multiple Choice

Which of the following statements about brand laziness is false?

A) Making a purchase out of habit with no fundamental commitment to the brand is a form of brand laziness.
B) Commodity-type products such as flour are especially susceptible to brand laziness.
C) Brand laziness can be a smart strategy for consumers because it saves time and effort.
D) Brand laziness is a good phenomenon for marketers because consumers rarely shift their preferences for products in which they practice brand laziness.
E) Brand laziness occurs in part because consumers are cognitive misers.