The Is the Set of All Brands That Exist Along

Multiple Choice

The is the set of all brands that exist along with measures of each brands' attributes; whereas, the includes those brands that the consumer acknowledges.

A) perceived brand universe; true brand universe
B) parity brand set; true brand set
C) true brand universe; perceived brand universe
D) true brand set; situational brand set
E) parity brand universe; perceived brand universe