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    Consumer Behavior Study Set 4
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    Exam 9: The Consumer Decision Making Process
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    Occurs When the Product Performs as Good as Consumers Expected
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Occurs When the Product Performs as Good as Consumers Expected

Question 60

Question 60

Multiple Choice

occurs when the product performs as good as consumers expected.


A) Post-consumption evaluation
B) Satisfaction
C) Dissatisfaction
D) Post-purchase regret
E) Cognitive dissonance

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