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    Business
  3. Study Set
    Consumer Behavior Science
  4. Exam
    Exam 2: Consumer Segmentation and Positioning
  5. Question
    Premium Pricing, Which Is Sometimes Called Prestige Pricing, Is Pricing
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Premium Pricing, Which Is Sometimes Called Prestige Pricing, Is Pricing

Question 86

Question 86

True/False

Premium pricing, which is sometimes called prestige pricing, is pricing a brand at the top end of a product category's price range.

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