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    Consumer Behavior Science
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    Exam 18: Strategies for Improving Managerial Decision Making
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    _____ Is a Desire for Definite Knowledge, Rather Than Ambiguity
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_____ Is a Desire for Definite Knowledge, Rather Than Ambiguity

Question 18

Question 18

Multiple Choice

_____ is a desire for definite knowledge, rather than ambiguity or confusion.


A) Judgment convergence
B) Need for cognition
C) Bayes theorem
D) Calibration theory
E) None of the above is correct.

Correct Answer:

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