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    Business
  3. Study Set
    Consumer Behavior Science
  4. Exam
    Exam 16: Consumer Behavior and Branding Strategy
  5. Question
    _____ Is Offering a Price So Low That It Encourages
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_____ Is Offering a Price So Low That It Encourages

Question 29

Question 29

Multiple Choice

_____ is offering a price so low that it encourages potential new customers to purchase.


A) Continuity pricing
B) Unit pricing
C) Trial pricing
D) Loyalty pricing
E) Confirmation pricing

Correct Answer:

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