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    Consumer Behavior Study Set 4
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    Exam 17: Engaging Consumers Through Online Marketing
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    When a Web Site Is Organized by Customized Options, This
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When a Web Site Is Organized by Customized Options, This

Question 67

Question 67

Multiple Choice

When a web site is organized by customized options, this encourages what type of choice strategy?


A) Compensatory
B) Assimilated
C) Contingency
D) Balanced
E) Non-compensatory

Correct Answer:

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