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  3. Study Set
    Consumer Behavior Science
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    Exam 12: The Role of Values and Culture
  5. Question
    Attributes, Consequences and Values Are Part of the Three Levels
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Attributes, Consequences and Values Are Part of the Three Levels

Question 53

Question 53

True/False

Attributes, consequences and values are part of the three levels consumer product knowledge combined in the means-end chain.

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